B Productions is a video and film company that creates, edits and produces commercial video and film. They specialize in fashion runway video but have expanded into other areas, including effects and a broader range of commercial film and video. The logo and branding that this eventually replaced was dated looking and did not reflect their business objectives. The new identity and logo conveys what the company does without any written description. It has helped them to sell beyond the smaller market that they had previously defined them.