Cassa Times Square is located just off New York City’s Times Square and within walking distance to the High Line. The project included defining a style and look for the hotel and residence’s interior and exterior graphics and signs. It also included defining where every sign and wayfinding graphic, both required and non-required, should be placed, sizes they should be fabricated in and oversight of all fabrication. The entrance signs are illuminated from within and designed to fit the hotel branding. Some of the various components included illuminated entrance and elevator bank marquees on hotel floors, neon signage in the lobby stairway, wayfinding, room numbering and naming, fire egress and ADA compliance signage throughout the hotel and residences.